SpiralScapeStudio Branding Identity is a course project on brand identity design, completed in May 2024 by me, Stance Nguyen, a graphic design student at Hue University of Arts.

SpiralScapeStudio is inspired by the story of a studio specializing in architectural design, with a signature feature of unique spiral staircases that bring an artistic breath to homes. From this story, I designed the logo for SpiralScapeStudio by combining two ideas: the spiral staircase and the Fibonacci spiral, integrated within a square shape. The square is chosen for its basic geometric form and its symbolic meaning of stability, solidity, and firmness in architecture.

The process included several stages: researching design meditation, exploring and defining the brand’s core essence, and subsequently building and developing a unique brand identity system derived from the brand’s logo.

The brand identity system includes various items: the stationery set (namecard, business card, letterhead, folder, envelope), communication materials (three posters, one large billboard, a set of Instagram posts, landing page), and promotional products (tote bags). Using the staircase pattern derived from the logo, I employed it as a branding signal, repeating it across nearly all branded materials, from the stationery set to communication materials, posters, billboards, and even promotional products like tote bags.

With a minimalist design language that still incorporates artistic elements and architectural characteristics, SpiralScapeStudio is a project I have poured my heart into. I hope to convey the message, beauty, and unique standards of art combined with architecture, which have existed for centuries.