Studio SRA is a visual production studio specializing in photography, directing, and the creation of composed, quiet, and precise visual content. Its approach is rooted in observation, structure, and control — prioritizing meaning over visual noise.
The goal of the identity design was not to impress through excess, but to express through clarity. The system needed to reflect the studio’s ability to create visuals that are intentional, restrained, and concept-driven.

The logotype features simplified, custom letterforms accompanied by a standalone symbol: a square with a centered cut-out or “window.”
This shape is not decorative; it carries a deliberate conceptual meaning. The square represents the frame — the boundary of a camera, a screen, or a visual workspace. The central opening suggests a viewpoint, a moment of clarity, or the perspective from which SRA observes and interprets the world visually.
This dual structure — type and icon — gives the identity flexibility: the icon functions independently at small scales, or combines seamlessly with the full wordmark in formal contexts.

Black was chosen as the primary color for its clarity, contrast, and neutrality — allowing visual content to take center stage while ensuring the brand remains present and coherent. The use of black also reinforces the identity’s minimal structure and supports the brand’s preference for focus and visual precision.

The typographic system is clean and balanced, supported by a modular grid that ensures consistency across formats — from print materials and screen applications to motion-based graphics and scaled compositions. Spatial relationships between elements were carefully considered to maintain rhythm and readability, even at reduced sizes.

The result is a measured, understated identity that aligns with SRA’s essence — a brand that communicates through vision, with intention, precision, and restraint.