In order to address the rising popularity of the Moscow Mule, Stolichnaya created a premium non-alcoholic ginger-beer mixer. The classic cocktail which is made of ginger-beer and vodka was a perfect way for Stoli to capitalize on the cocktail’s popularity. Spring Design Partners created a packaging solution that retains Stoli brand equities, while delivering a new premium mixer experience endorsed by the House of Stolichnaya.
“Spring Design is a trusted partner and resource for the Stolichnaya brand. They delivered creative, out of the box thinking that helped Stoli communicate our core brand attributes for this unique product.” – Mike Oringer, Senior Vice President of Innovation and Trade Marketing