Bath salts «spice bath», inspired by kitchen spices, offer a new and memorable bathing experience. The packaging is designed both visually and functionally to resemble a salt shaker, specifically to turn this ritual into something magical.
The line of salts is available in four variations, each with unique additives designed to enhance your bathing experience. The red pepper variant improves blood circulation and helps combat cellulite, providing a gentle heat that promotes smoother, firmer skin. Lavender is perfect for relaxation and improving sleep quality, reducing stress and anxiety. Ginger aids in weight loss and detoxification, boosting circulation and soothing muscles and joints. Mint refreshes and invigorates, relieving fatigue and muscle soreness.
The typographic composition on the back of the label is styled like a recipe, enhancing the culinary theme. To differentiate the SKUs, the labels feature characteristic colors based on the additives and symbols indicating the effectiveness of each salt. For ease of use, a scale is also provided to indicate the amount of salt needed for one bath session.
The main graphic element features the key ingredients of the salt, depicted as if they are bathing in water and sprinkling themselves with bath salts, similar to a person. The brand name “Spice Bath” cleverly references both the concept of spices and the primary theme of bathing.
As a result, this new concept of bath salt packaging in the form of a salt shaker will help stand out among competitors and attract the attention of the target audience. This product is perfect for those who appreciate original and beneficial self-care products.
“Spice up” your bath and enjoy the moment!
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CREDIT
- Agency/Creative: Evgeniya Shokhoeva
- Article Title: Spice Bath Packaging Design by Student Evgeniya Shokhoeva, a Bath Salt Brand
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe, Middle East
- Project Deliverables: 3D Modelling, Art Direction, Brand Design, Brand Naming, Graphic Design, Packaging Design
- Format: Bottle
- Industry: Beauty/Cosmetics
- Keywords: bath salt, packaging design, spices
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Credits:
Tutor: Tanya Dunaeva
Tutor: Katya Mushkina
3D Visualizer: Anna Shokhoeva