The taste of original Spezi, widely recognized in Germany and some other countries across the Europe combines cola and orange juice. For more than 60 years, the unique logo of this brand has been associated with quality and pleasurable moments.
60 years after its invention, old school packaging of Spezi is updated and refreshed for the new generations to continue the story of fun and friendship!
The small pleasures of life (like Spezi) and the little unforgettable moments we create with others is what counts the most! That’s why the new Spezi packaging is a reminder of how important it is to have a friend for life, but even more important – to be a friend for life!
- Agency/Creative: Miro Tomic & Katarina Galovic, In-house marketing and design department at Obala Group, Croatia
- Article Title: Spezi Rebranding and Packaging Design by Obala Group In-House Team
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Croatia
- Market Region: Europe
- Project Deliverables: Brand Redesign, Brand Rejuvenation, Brand Strategy, Branding, Graphic Design, Packaging Design, Rebranding, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle, Plastic