Southern Brewing is a popular production brewery and hangout spot in Athens, Georgia. A five-minute getaway from the bustling college town of Athens, SoBrewCo has been slinging pints, organizing concerts and inviting Georgians of all stripes into the craft beer scene. Recent legislation in GA spurned an explosion of craft brewery openings, and the folks at Southern were feeling the heat of ever-increasing competition on shelves and in taprooms. With the goal of maturing their brand image and increasing recognizability on shelves, they reached out to CODO to develop a new brand identity and packaging system for their core lineup of beers, as well as their limited release series. Read more about this rebrand here: https://cododesign.com/rebranding-southern-brewing-co/
CREDIT
- Agency/Creative: CODO Design
- Article Title: Southern Brewing Co.
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Rebranding, Tone of Voice
- Format: Can
- Substrate: Metal
