“Frequências do Bem” is a new alternative therapy done through frequencies and songs, based on “I Ching”. The brand seeks to establish itself as a reference, offering in-office therapies, meditation music and videos after 12 years of research and 5 years of developing and applying the technique.
The visual identity needed to convey the company’s mission of caring for people and bringing them into balance, fighting physical and emotional illnesses, in addition to impressing confidence, ethics, responsibility and clarity, showing happiness, delicate, elegant, sensitive and above of everything, human.
For this, the solution found goes through the entire repertoire of sound healing, with inspirations in sacred geometry, I Ching and elements of nature.
The composition carries 8 hearts “echoing” around a central element, symbolizing the patient. Each heart symbolizes a trigram of the I Ching and is arranged exactly as in the diagram of the “Order of the Later Sky”.
The element of the heart humanizes the brand and underlines the “good” characteristic that the company’s name takes and offers to each customer.
CREDIT
- Agency/Creative: Berriel Brands
- Article Title: Sound Healing Company Frequências do Bem Newly Designed Identity by Berriel Brands
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Brand Refinement, Brand Strategy, Branding, Identity System, Tone of Voice
- Industry: Health Care
- Keywords: heart, sound,sacred geometry
