Tropia – Inspired sparking Soda
Brand Concept: Tropia is an exhilarating, fruit-infused soda that transports you to a tropical paradise with every sip. Designed to capture the vibrant essence of various tropical fruits, Tropia is more than just a drink—it’s a refreshing escape into nature’s most flavorful destinations. The name “Tropia” evokes the spirit of the tropics, where lush greenery, exotic fruits, and relaxation meet.
Tagline: “naturally flavoured soda that takes you places.”
Logo Design: The Tropia logo is based on initial letter T and features a playful, stylized palm tree, a universal symbol of the tropics and relaxation. The clever twist is that the palm tree changes color based on the flavor variant, immediately distinguishing each flavor while reinforcing the brand’s connection to the fruit and its tropical origins. Each fruit variant has its own unique color palette, inspired by the fruit’s natural hues. This makes the logo and packaging instantly recognizable on the shelf.
Tropia represents energy, color, and vibrance. Its flavors are bold, refreshing, and true to the exotic fruits they represent.
Every sip takes you away to a carefree tropical paradise, giving consumers an escape from the ordinary.
Each Tropia flavor has its own information about the fruit’s origin, making it not only a drink but a journey.
CREDIT
- Agency/Creative: Sophia Georgopoulou | Design
- Article Title: Sophia Georgopoulou Design Brings the Tropics to Life with Vibrant Tropia Soda Branding
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Logo Design, Packaging Design
- Format: Can
- Industry: Food/Beverage
- Keywords: tropia, soda, sparkling, can, fruit, mango, pineapple, exotic, tropical, palm tree, fresh, travel, origin, Sophia Georgopoulou, design, branding, packaging, logo design
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Credits:
Brand Creation & Packaging: Sophia Georgopoulou
