Margarita cocktail inspired by Mexico’s distinctly complex flavors and abundant nature.

Overview
Sonoritas is an authentic delicious margarita ready to drink cocktail inspired by Mexico’s distinctly complex flavors and abundant nature. Crafted with natural ingredients and 100% blue agave blanco tequila, the premium drink has an upmarket price point relative to most premixed cocktails. The brand takes a young, minimal, and chic approach to the beverage industry. Sonoritas targets middle-upper class female consumers, aged 22–39, looking for a conscious, healthy, and fun alternative.

Solution
The branding process began with a competitive analysis of other premixed cocktails, and the gathering of inspiration from art, packaging, illustration, and type. To effectively communicate the feminine and relevant personality of the brand, the final logo direction is based on a unique sans serif condensed typeface combined with a geometric Brown typeface that gives the brand a fun but balanced feel. The main brand color is a creamy soft pink that, when accompanied with bold colors, creates a well-balanced contrast throughout the design. The minimalistic and organic graphics add stylish but down-to-earth visuals. The brand expresses its unique and authentic roots with a minimal identity.

The can design strikes a balance between clean and celebratory. The layered illustrations employ line, shape, and texture to create a detailed, fun look. A strip of color, unique to each variety, houses important information and gives each flavor instant recognizability. This color is carried into the pull tab, which is also used as an opportunity for messaging. The back of the can promotes the product story with a clean layout.

Social media marketing is vibrant and uplifting, with a mixture of product imagery, quirky messaging, and user generated content. The brand voice is authentic, and never shies away from talking about its roots in Sonora, Mexico.
Credits: Bradford Prairie, Sean Bacon, Candice Lopez