Description: Logotype and Corporate Identity applications for a restaurant with a Mexican kitchen and… dreams (food & sueños) in Larissa city, Greece. Year 2023
Strategy: We positioned the brand within a familiar visual field of Mexican culture, at least in the way that prevailed in modern Western civilisation: that of the style used by the earlier inhabitants in the region (Aztec, Maya, and Inca).

Logotype: For the logotype we designed the logotype as a decorative symbol that connects the rich cultural heritage of Mexico with its popular image today, importing two famous symbolisms: the characteristic local hat (Sobrero) and the western sheriff font. The logotype is supported by the slogan “food and suenos”, which is not only food but dreams as well.
Corporate identity: Creating the various Corporate Identity applications we integrated into the design the three dominant colours of Mexican history and culture (green, red, and beige), as well as a series of a classic decorative patterns for the placemats and also food (tacos, nachos, salad, chicken, burger, rice, sweets etc) and drink (tequila, margarita glass, agave plant etc) illustrations for the menu brochure, based upon Aztec traditions and folklores
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Among others, the Corporate Identity applied on outdoor light signage, labels design for the packaging, placemats, clothing t-shirt design, menu brochure design for food and drinks, tote bag design, folder receipt for the clients and the like.