SOFTin Space is the biggest FINTECH conference in the Middle East.

This event brings together industry leaders, experts, and innovators to discuss the latest developments and trends in the banking sector.

This annual conference was held 3 times consecutively before June 2023, with different visual identities and even with different brand names. But the outstanding success of the last edition in 2022 led the management to hire WIDER to bring out totally new identity.

The project started by analyzing the last three editions: the gaps, the orientation, the scope, and the audience! It is 100% a global project. and there we go!

WIDER’s team conducted a complete rebranding process, It started with the logo concept, color scheme, Display Items, Outdoors Panels, and eventually the motion graphics.

Based on the analysis statement that revealed this: The event is planned to deliver 4 benefits for the attendees: 1- Education, 2- Communication, 3- Promotion, and 4- Contracting.

Consequently, WIDER’s Team has designed the logo with one repeated object (The Verification Check Mark) symbolizing authenticity and credibility. While the repetition four times refers to the four benefits of the conference!

The palette combines two original colors (Cyan & Magenta) and two derived colors (Purple & Dark Blue). A palette of vivid colors grabs attention inside the conference room, especially on the huge video wall screen.

After the creation process, WIDER’s Team started the generating process, tens of printed materials were designed and presented in printable formats, moreover, tens of posters and display items were generated accordingly with the design of the conference hall.

The display items were designed to deliver sequenced messages to the audience till their arrival at the center of the hall where the Video Wall screen was placed gigantically. A collection of motion graphics were designed with music effects adding a touch of perfection!