Softcracy intends to become an affordable benchmark in the field of building a digital presence of companies. The goal is to cover software development, digital marketing, application development and website development professionally, especially for the underserved parts of India….

For the logo, we wanted to focus on the digital capabilities that Softcracy provides as a company. And we wanted to do it in a way that sets Softcracy apart from its competitors….

To do it, we focused on 3 elements- the letter ‘S’, a tick, and digital binary blocks. With some serious exploration, we combined these three elements into a signature pictorial monogram….

It might not be immediately, but we like to prepare our clients for a large and successful future. So, we tested out the stability of the logo for Softcracy in the form of signages. Signage in the physical office section, digital wallpaper and a grand company building….

For the brand palette of Softcracy, we focused on two colours- Cracy Orange and Soft Blue. Here Cracy Orange represents change, determination, success and freedom. On the other hand, Soft Blue represents security, reliability, stability and trust. These are the feeling we want the clients and audience of Softcracy to associate the brand with, after all….

The brand stationery we designed for Softcracy is their letterhead. Besides maintaining visual identity through the brand colour palette and typography we used another brand element. We used the digital ‘S’ as the backdrop in a low opacity….

For their Social Media, we designed brand icons, post templates and carousel templates. We made the icons unique by maintaining a vibrant brand palette and an 8bit look. And we made the post and carousel templates authentic by maintaining the typography and adding the signature digital ‘S’ to it. Furthermore, we incorporated the unique brand icons into the template and tadah….

Our branding projects always come with a brand guide. A brand guide includes all the information and instructions for using and printing the brand identity system and packaging designs. This gives the client a manual to make minor changes or copies without our extensive help. This helps them maximize the potential of our designs….