” Designed the concept, identity, packaging and advertising campaign for Phaos, company that provides Nutrient Superfoods and can be found in pharmacies and selected biological food stores.
Phaos (noun,ancient greek) synonym: 1.light 2. as a metaphor for delight, deliverance, happiness etc.
Product line 1. Superfood products in their original dried form, in beverages and combined with chocolates
(a) raw goji berries, flaxseed, dried blueberries and apricot kernels
(b) 3 flavors of superfood teas
(c) organic chocolate combined with superfoods (d) raw cocoa beans.
Product line 2. Parapharmaceutical products
(a) superfoods in form of capsules, (b) food supplements and (c) superfoods in form of pastilles. ”
CREDIT
- Agency/Creative: Sofia Karioti
- Article Title: Sofia Karioti – PHAOS NUTRIENT SUPERFOODS (student project)
- Project Type: Packaging
- Format: Bag, Box
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
