Luminous Design Group – Socrates Olive Oil
We were commissioned to design a new packaging for this cold pressed extra virgin olive oil, using a pre-existing name. As an effort to translate the ancient philosopher’s purity in thinking, our design had to be stripped off the visual noise, using on the front side of the container, only the necessary information. Inspired by the Socratic philosophy, the illustration manages to carry out the sense of transformation, – knowledge into virtue, value into action – establishing a unique connection between the olive leaves and the figure of Socrates.
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: Socrates Olive Oil
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
