Social Local is a place that simulates and evokes a part of the spirit of Saigon in the past through familiar sayings and images that are symbols of Southerners in general.
The word “Sài Gòn” is a combination of two Vietnamese words: “Sài” meaning “firewood” and “Gòn” meaning “cotton tree”. In the past, cotton trees grew in abundance in the area that is now Saigon. The cotton tree is a symbol of the strong vitality and quick adaptability of the people of Saigon.
The tiger is a symbol of strength and power in Vietnamese culture. Its image has been used in Saigon’s logo since the French colonial period. Social Local hopes to revive this image as a way to celebrate the strength and spirit of the Vietnamese people.
CREDIT
- Agency/Creative: Chochoi Creative
- Article Title: Social Local Rebranding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Chochoi Creative
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Redesign, Character Design, Creative Direction, Graphic Design, Illustration, Logo Design, Packaging Design, Product Photography, Rebranding
- Industry: Food/Beverage
- Keywords: Brand Design, Brand Identity
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Credits:
Creative Director: Chochoi Creative
Motion Graphic: Toan Truong
Product Photography: Phat Le
Client: Social Local
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
