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Sobor. Style For The Cathedral, Where Classical Music Concerts Are Held by Anna Nukalova

Sobor. Style For The Cathedral, Where Classical Music Concerts Are Held by Anna Nukalova

The corporate style for the cathedral consists of two components – a logo and a system for creating images. They contrast with each other in form and visually distribute different types of information.

1. The logo is very aesthetic, written in antique font of the classical style, which emphasizes the traditional and ancient nature of the cathedral. The font has a complex shape, as if written by a neat hand. The logo is written vertically, which emphasizes the upward movement of the cathedral itself and the music going up. The first letter “S” is deliberately stretched, emphasizing this movement and bringing the classical outline into modernity. Overall, the logo speaks of the cathedral’s commitment to tradition, but at the same time openness to the modern world, new trends and values.
2. The system for creating images and incidental inscriptions contrasts with the logo, it is very modern and consists of monospaced lines that bend strictly in a circle, and the elements are located in their own grid. The letters for the titles are built in this system, and the portraits of the composers are also built in it. . Just as a limited number of notes produces a variety of music, so in this system from a small number of lines, a semicircle and a circle we can obtain an infinite number of pictures.

Depending on the type of product, one thing is the main thing on the layouts – either a font with a picture or a logo. Due to the contrast, we can easily pick out the logo from a neat, correct system. In order not to distract attention from the pictures, the typography is as simple and clear as possible. The main font for typography is also the antique font, but with slab serifs. As a bridge connecting grotesque elements with a humanistic logo.

CREDIT

  • Agency/Creative: Anna Nukalova
  • Article Title: Sobor. Style For The Cathedral, Where Classical Music Concerts Are Held by Anna Nukalova
  • Organisation/Entity: In-House
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Tyumen
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Branding, Design, Graphic Design, Type Design
  • Industry: Entertainment
  • Keywords: classical music, Bach, Beethoven, Verdi, cathedral, cathedral sobop, classics, concert

  • Credits:
    designer: Anna Nukalova

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