Peacock & Co. is a new Irish luxury tablescaping business, supplying high-end tableware collections for home entertaining. The customer chooses from one of the tablescape ranges available through the Peacock & Co. website, they then select the number of place settings required. Once chosen, everything is then delivered to them, smoothly and hassle-free. As a result of Covid-19, tablescaping has been singled out as one of the industries which are set to grow significantly over the course of 2021 and beyond.

So Studio worked with the client to develop an appropriately descriptive name and brand that reflected their wish of “encouraging people to come together to share food, stories and nurture relationships”. The idea behind the name came from the peacock’s famous love of putting on a display for its audience.

Once the name was agreed on, a stylised art-deco peacock icon was created. The icon was then embroidered onto linen napkins and gold foil-stamped onto place name cards, to create sophisticated and luxury brand touchpoints. The intention with the icon was for it to be interpreted as a bird, as a folded napkin, or even some celebratory fireworks. The peacock icon was then further simplified to create a suite of elegant repeat patterns for use across all digital and print applications.

A curved, golden, wordmark – reminiscent of French bistro signage – was created and applied across a selection imagery, art-directed by Eleanor Harpur and shot by Brendan Ryan. These images show each of the tablescaping ranges in luxury and aspirational surroundings.

Along with the other elements, a flexible pastel colour palette was created. The palette was chosen to reflect the various dinnerware collections – “Seascape”, “Flowerscape”, “Landscape”, “Dreamscape” and “Lovescape”.

The combination of elements creates a timeless brand that feels both contemporary and classic and should appeal to a wide range of discerning clientele. With everything that’s going on in the world, 2021 looks like it could be a successful year for Peacock & Co.