Smyth Sisters is a carefully curated fashion platform by Marianne Smyth. Taking inspiration from Marianne’s distinctive style and her desire to mix classic fashion pieces with new items, we strove to do something similar. Combining a traditional serif with a clean and functional Swiss sans serif. The distinct and unique contrast effortlessly brings old and new together. The result? A beautiful, contemporary brand – full of richness and character.
The colors used were stripped back to reflect Marianne’s personal minimal, Nordic and Scandi visual aesthetic. Soft, muted neutral shades like white, grey, nude and black allow SmythSisters content to take centre stage.
Finally, we designed a minimalist website to act as SmythSisters’ online fashion platform – housing written content and photography ranging from fashion and beauty to lifestyle and interior design, as well as shoppable images and social integrations.
CREDIT
- Agency/Creative: Crown Creative
- Article Title: Smyth Sisters Branding and Website Design by Crown Creative
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System
- Industry: Fashion
- Keywords: Personal Branding, Website Design, Branding
