Project Description :
“SM>LL” is the brand name of the innovative fabrics designed for the safety, well-being, happiness and sustainability. We combine innovation and functional design to create the modern essential so-called “NAV-TEX –Nano Antiviral Textile Technology”. NAV–TEX is a Nano Anti–Viral Textile Technology that neutralizes up to 99% of virus and bacteria particles. This innovation allows embedded Nano Zinc compounds to deactivate a spectrum of virus and bacterial growth, including odor, fungus and dust mites.

Brand Purpose – Safe protection from external factors is now essential for future living.
We aim to elevate the way we live by bringing peace of mind and functionality to your everyday life. With environmental concerns at the core, all our products are made from sustainable recycled and upcycled materials. With SM>LL additions, we can create transformative impact on our communities and loved ones.

Design Solution :
Our packaging design emphasizes on simplicity with vertical and horizontal lines are selected to form the products (e.g. Anti-Viral Face Mask, Anti-Viral Gloves and Anti-Viral Towel etc.) and to raise the perception of the weaving of NanoZinc with the fabrics which is our special brand characteristics. Also on the back of package, we add an illustration of little holding hands to the silhouette of each product. This little hands joining together intends to communicate our aspiration “the greatness always come from SMA>LL beginnings (hands joining)”.

Result :
SMALL sold out within 1 week. The customers’ feedback reflected their impressions of the minimal design.
SMALL has been launched throughout Thailand in 2022 and is expected the reach southeast asia distribution in 2023.
SMALL has been a sponsor for the Manchester United vs. Liverpool FC event.