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Sleep Origin’s New Logo and Brand Design by Rethink

Sleep Origin’s New Logo and Brand Design by Rethink

About Sleep Origin – Founded in 2016
Having a newborn isn’t always easy – it’s beautiful, momentous, and scary. Sleep Origin helps new parents implement a sleep plan that works for the whole family – so EVERYONE can sleep soundly. From overnight care, to bedtime consults, to lactation support, they’re here to educate with empathy and deliver results through a personalized Sleep System. Natalie Dawn started Sleep Origin with one goal: making sleep attainable, accessible, and digestible for everyone. Over her 8 years as a Sleep Consultant, she’s seen firsthand that no amount of newborn classes and books prepare you the way real life, hands-on experience does. That can be the same for parents – sleep is not one size fits all and that’s why she’s passionate about being a hands-on advocate in her client’s household. Think of her as the friendly neighbor who’s always there with a helpful answer to any question, but who never oversteps. She loves helping families build a sleep foundation that pays off for the rest of their lives.

About the Sleep Origin Rebrand
Sleep Origin is a beloved newborn sleep consultancy in Dallas, Texas. Unfortunately, their brand was being slept on. They needed a refresh that was both enthusiastic and simple, highlighting Sleep Origin’s ability to help even the most difficult babies sleep through the night.

We started with their logo, creating a swaddled baby icon that could toggle into sleep mode. From there, we continued with a night-inspired colour palette, toggle-style business cards, and sleeping baby door tags, showing how a rebrand can wake up even the snooziest of brand experiences.

CREDIT

  • Agency/Creative: Rethink
  • Article Title: Sleep Origin’s New Logo and Brand Design by Rethink
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Canada
  • Agency/Creative City: Toronto
  • Market Region: North America
  • Project Deliverables: Brand Design, Illustration, Logo Design, Photography, Writing
  • Industry: Professional Services
  • Keywords: rebrand, toggle logo, sleep origin

  • Credits:
    Lead Design, Photographer, Illustration: Zoë Boudreau
    Animator: Mike Labrow
    Animator: Jesse Shaw
    Copywriter: Aman Soin
    Website Development: Ashleigh Keith
    Talent: Delissa Thomas
    Talent: Anthony Kalliris
    Talent: Zoë Boudreau
    Photography Assistant: Erin Maguire
    Photography Assistant: Anthony Kalliris

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