brandspankinagency – Face Plant
Face Plant is a skincare range made from nature. Pitched at young women looking for a natural skincare product sans the chemicals and confusion – a brand that screams vibrancy and keeps it real. The name, Face Plant, was carefully chosen to reflect the brand promise in a way that gets directly to the point, while also playfully referring to the oh-so-relatable clumsy fall, fondly known around the world as the ‘face plant’. This is a brand that doesn’t take life too seriously – a value shared by its target audience. Botanical-inspired graphics and an eye-catching colour palette allow the packaging to stand out amongst shelves of crisp white and minimalistic competitor products. Face Plant isn’t for women seeking a top-of-the-line youth-promising skincare range; instead, it’s a fun and instantly recognisable range that nourishes without over-promising.
CREDIT
- Agency/Creative: brandspankinagency
- Article Title: Skincare Range Made From Nature
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Format: Box, Jar
- Substrate: Glass, Pulp Paper
