Skill Crafterz is a job-oriented & personality development training academy. On a mission to bridge the skill gap for fresh graduates as they transition from academic studies into the workforce, Skill Crafterz employs actively practicing industry experts to upskill students through hands-on project-based learnings, helping them land their dream job. Founded by a Microsoft Certified Expert Trio, who have 17+ years of experience in the industry, the brand envisions bridging the skill gap that keeps many from landing their dream job. At Skill Crafterz, students receive guidance in not just the technologies, but also about learning methodologies, resume building, interview readiness, placements and much more.

The team wanted a fresh look that helped them cut through the noise and speak to their audience. Being perceived as modern yet experienced and trustworthy was
how Skill Crafterz wanted to establish their position in the market. Speaking to a young crowd with ever evolving tastes, we created a vibrant, fun and engaging brand identity that creates a sense of familiarity and joy. A rich colour palette with a play on gradients imparts a modern clean look. The typography, copy, icons and imagery have been used to boldly convey the brand’s mission, so that one can’t help but take notice. With courses, trainings and mentorship all under one umbrella, Skill Crafterz needed an inclusive yet scalable architecture as they continue to grow. Built for the students, their parents and Skill Crafterz’s trainers, it truly connects the brand’s applications and audience. This identity is dynamic by design, leaving enough room to be extended and evolved as the brand grows.