Six Aesthetics is a new aesthetics business providing premium skincare treatments and anti-ageing facial aesthetics. Founded by Dr Sophie Phillips, a Senior Clinical Fellow in Oral and Maxillofacial Surgery and Dentist, we specialise in doctor-led treatments with natural results, tailored to each client to enhance their natural beauty and individuality.

Project Overview
Creating a brand identity & brand guidelines to differentiate them within the marketplace and stand out in the digital landscape. Includes but is not limited to: Primary and Secondary Brand Logo , Colour palette , Font and typography , Brand guidelines document

Target Audience
The marketing strategy will target females aged 18 – 65. Will be affluent with disposable income. Educated, career-focused, successful, glamorous mothers and single women. Appearance and quality are extremely important. Men are not excluded but the minority (see attached customer profiles for more information).

Style: Modern, clean-cut (appeals to the feminine but doesn’t alienate men)
Colours: calming, neutral-led palette. Using a bold colour to differentiate the brand, stand out from the competition, and have a soft, natural feel, the brand’s voice aimed to have a touch of glamour and a tone of luxury.

The logo is a combination of the letter S and the number 6, to playfully visualize the brand’s name “six aesthetics” in a clever, minimal and memorable way. This symbol makes the brand ownable and instantly identifiable. The icon combined with the wordmark works as a brandmark.