About
Founded in 1992 by Costas Constantinou, the winery is located in the picturesque village of Pera Pedi in the Limassol District of Cyprus, where the vineyards grow at an altitude of more than 1,000 meters.
The winery’s first harvest didn’t take place in a high-tech facility, but within the thick, cool walls of a traditional stone-built house. Lacking a dedicated cellar, Costas had to innovate: he repurposed room-sized refrigerators—originally designed for storing the village’s fruit harvests—to keep his wines at the perfect temperature.
What began as a necessity of the time has since transformed into a powerful piece of family lore. Today, that original stone house isn’t just a building; it is a symbol of the family’s collective imagination and the foundation of their heritage.
The Design Philosophy: “a Window Into the Soul”
To communicate the winery’s core values, the brand’s visual identity draws directly from that first sanctuary. The design is built on two pillars:
The Stone: Representing stability, security, and the rugged endurance of a legacy passed down through generations.
The House: A symbol of family, meticulous craftsmanship, and the “handmade” spirit that defines every bottle.
The wine label itself acts as a tactile narrative of the Constantinou journey. It features a rough texture that mimics the feel of the house’s weathered stone walls. At its center is a window, offering a literal and metaphorical glimpse into the past, where Costas can be seen at work.
Finally, the roof— protecting both the family and the wine from the elements — serves not only as an emotional symbol but also as a strong, eye-catching communication element.





CREDIT
- Agency/Creative: Simple Packaging Studio
- Article Title: Simple Packaging Studio Tells the Constantinou Winery Story Through Textured Wine Label Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: BARCELONA
- Market Region: Europe
- Project Deliverables: Brand Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: WINE, ALCOHOL, LABEL
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Credits:
Creative Director: Gaizka Ruiz Madrazo









