Simetra Construction Company was founded in 2017 and today has established itself as a company implementing national projects.
We were faced with the task of increasing the recognition of the company in a professional environment and needed a modern, discreet, minimalistic and at the same time fresh design. Our team conducted research on the corporate styles of various companies so that our design would stand out among them.
We took the dark gray and orange colors as a basis, indirectly associated with construction, but left the usual primitive images in the sign and created a sign with the first letter of the company reflected horizontally and shifted it, in the aggregate we got an abstract sign with the letter “C” which in isometry forms the load-bearing structures of the walls. The font part is a restrained, but at the same time memorable grotesque, which goes well with the sign. The details of the logo effectively line up in a pattern for branded media.
The client wanted a solution that was not quite standard and strict; this was realized through corporate identity, in particular, a presentation magazine, posters, banners and web design.
The overall corporate identity of the brand was formed by the logo, corporate fonts, color palette, design of printed products (business cards, postcards), advertising booklets and posters, as well as the creation of the design of the desktop and mobile version of the website.
The rules for handling the identity are collected in a beautiful brand book.
- Agency/Creative: Severnii design
- Article Title: Simetra Construction Company
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Global
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Tone of Voice, Branding, Graphic Design, Poster Design, Web Design
- Industry: Construction
- Keywords: Branding. Design. Branding strategist. Graphic design. Brand identity. Branding agency. Branding & Design.
Designer: Sergey Semenov