Silence Sings is a new form of musical performance in Vietnam which emphasizes the optimum music experience of each audience. During the show, the audience completely enjoys the music through an “in-ear” headphone that is directly connected to audio devices of the music band and singer. After nearly 3 years of operation and the global pandemic, Silence Sings has come back with another look and mission. GudLag Creative is honored to contribute to this new journey of Silence Sings.

Brand Concept: The wholeness music
The noise from the surroundings may affect the music before it reaches the audience’s ears. That’s why they cannot truly completely enjoy a show. Silence Sings knows that music can only touch the heart when it goes through a quiet mind in a quiet environment. Silence Sings – silent to listen.

Logo Concept
Ellipse images are used to represent the sound waves – a familiar sight when describing the sound. From those ellipses, GudLag has created a sound path to the audience’s ears, which is fully packed inside a circle. Icon double S not only represents the brand name Silence Sings but also looks like an “in-ear” headphone that is considered as the final stop of the sound path.

Identity
Identity has developed a distinct visual identity that helps to communicate their brand values and create a unified experience across all platforms. The primary brand color is a blue and yellow / black, which is used to create a sense of vibrancy and energy. Along with the bright color, a modern sans-serif typeface is used to communicate the company’s modern approach. The logo design is a contemporary wave shape, reflecting the company’s name and mission, and conveying a sense of movement and dynamism. Further, a geometric pattern is used to bring a touch of playfulness and fun to the brand. All of these design elements work together to create a cohesive visual identity that communicates soundwave transmission’s brand values. This visual identity is used across all of the company’s platforms, from its website and social media channels to its logo and print materials. As a result, this helps to create a memorable connection between the company and its customers.