A gentleman with a punk heart.
A new brand of infused gummies with THC and the new packaging for its 3 flavors: Coconut, Strawberry and Orange.
We created the naming, Mr. Highribo which makes a nod to the most famous gummies, imbuing the brand of a big personality through out the mascot that’s part of it: an adorable and joker raccoon which is the packaging’s central element. Two crosses replace the racoon’s eyes to represent what would be the gummies effect on the consumer.
With a new and fresh look, simple illustration style, clean design and a punk/skate aesthetics, Mr. Highribo targets those who like enjoying THC without complexes.
The product segmentation is achieved through pastel colours that give the product a friendly look which connects to a new segment of Cannabis consumers that are more open to Cannabis edibles as a new, easy and healthier way of geting high or medicated. The brand name is printed with a golden foil typography that gives the brand more presence and a more premium look.
The gummies come in a doy pack that can preserve the product’s properties and makes it very easy to open and close whenever a lift is needed.