SIDA-Hair care brand, to solve men’s hair prevention, prevention of baldness, nursing, maintenance and other main problems. The visual identity of SIDA is a result of reverse thinking, That is, we have deducted the design for the visual identity from its package design, which is rarely seen in previous design cases. We think that, the level of importance in the package is much higher than that of its brand identity as an upscale haircare during sales.

The products of SIDA bring consumers a refreshing, clear and relaxing experience and focus on the quality and logic of the formula. We translate these features into design elements of the periodic table in brand vision. At the same time we converted into the interest and fun under the simple and clear logic, thereby forming its unique style of SIDA.

Attempting to re-examine the haircare industry’s design style of using componential icons in a regular way to inject vitality into the skincare industry. The packaging captures the habits of professional skincare users, highlights the componential elements, and shapes the new generation of skincare brands through the reorganization of information levels and black&white colors. On the other hand, bring the energy from periodic table into haircare.

We have divided the layout into many functional areas by the fine lines, in which respective contents are in an orderly arrangement, and this is our understanding of the refreshing and relaxing experience brought by the men’s haircare products.