Shine is a British premium upcoming hand sanitizer brand that is made of natural ingredients that reflects the perfect solution of using hand sanitizer anywhere.
Despite the variability in effectiveness, hand sanitisers can help control the transmission of infectious diseases, and with 70 percent ethyl alcohol as the active ingredient, Shine will be among the highest alcohol concentration hand sanitiser. The aim to produce products with the highest quality standards in the ​industry.

The task was to create a brand identity that reflects hope and ambition within your days. The mountain and sun shining behind was something special, unique,
and glamorous to use for delivering the message behind the brand.

The Brand Mark was created to reflect the story and feel of the brand of shining beyond the mountains by combining the hand behavior of using sanitizer with the sun rising behind reflecting the hands as a mountain along with the sun shining rays that give us hope & ambition.

The idea behind the Package was to convey the high premium look & feel to help the brand shine out within the market. The label design reflects the brand message by showing a hand holding out the sun ( a metaphor for using the sanitiser in your hand ) combined with different shapes of mountains in an abstract way revolving around the brand core values of Loyalty, passion, and empathy. The colour palette across the products was chosen to evoke the atmosphere of different times over the seasons of the sun shining over the mountains.