Shine and bloom in your own skin. Starrytale was born in Hong Kong, when its founder saw the need to create a product that not only helped her problems with acne and allergies, but that is also made ethically. The concept of the brand is based on inner beauty, back to basic. Starrytale believes in that which is natural, a brand that speaks to you directly and knows the most common skin problems in real people. Embracing our inner beauty is the best way of reaching outer beauty.

The target audience for Starrytale was to be younger consumers between 25 and 35 looking for a natural alternative to skincare that actally works. The client wanted a brand that evoked a natural mysticism but also something that looked premium quality and beautiful. The brief and tasks were the initial research with brand identity, typography, colours and visual language and then an extensive range of packaging. At first just 3 products were developed, but their range now spans 12 different products.

During the design process, pastel colours and gold highlight were chosen to reflect not only a youthful, softer side, but also to show the products clinical and reparative properties.

The different typographies, including the bespoke logo englobe both serif and sans-serif fonts to create a timeless look that is both chic and clean.

When designing packaging, I always keep in mind that the opening and usage of my designs should be an experience, something that the client wants to keep or interact with, even if they have used all of the product. In this project, I achieved this through insert cards, block colours and text in the boxes and for the face masks, the contrasting colours between the exterior, interior and mask packaging all interact interestingly.

By juxtaposing organic patterns and motifs with block colours as well as clean, elegant typographies, Starrytale achieves an exciting and modern aesthetic that invites the customer to explore, feel and experience the products.

Starrytale is the daughter brand of Little Stardust which has recently opened their flagship store in the K11 MUSEA shopping Centre in Hong Kong.