Dmitry Kultygin – Beer Deer
Brewery BEER DEER represents the best sorts of beer of the Old World. Brewing traditions are rooted in the Middle Ages, in the era of chivalry and romance. Knightly coat of arms was widespread at that time, and the heraldic shield was the basis of any coat of arms and could tell a lot about its owner. The knightly coat of arms transformed over time into signs of workshops, cities and states and now continues to be widely used in identity.We tried to tell a story about traditions using modern graphic language and heraldry techniques. Each sort of beer is coded with a shield with a certain division into fields, and the region of origin of beer is shown with a stylized image of a flag.
CREDIT
- Agency/Creative: Dmitry Kultygin
- Article Title: Shields and Stylized Flags for ‘Beer Deer’ Logo and Packaging Concept
- Organisation/Entity: Freelance Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
