We had an incredible experience collaborating with the Seven Sands founders because we have always been inspired by the nature, heritage, and luxury of the UAE. The handcrafted candle perfectly embodies the essence of elegance, sophistication, and indulgence that we wanted to convey. The brand was born out of a passion for elegance, sophistication, and indulgence, coming together to create a sensory journey through unique fragrances that relate to the culture of each of the seven Emirates. First, we created a unique wordmark to reflect the sophistication of the brand. The letters “E” are facing each other, creating a scene of elegance, and the star inside the letter “A” symbolizes luxury. The dashes of the serif font reflect the keen eye on each detail.
Packaging: From the golden sands of the Sahara to the cultural heritage of each Emirate, we meticulously crafted each candle package name to draw inspiration from a key natural element in the respective Emirate, complemented by the color of sand. In the end, we have a collection of seven candles, each representing the luxurious experience of being in one of the Emirates. Furthermore, the unique scents of these candles beautifully narrate the rich history and vibrant culture of each Emirate.
The Seven Candles’ Stories: Welcome to our enchanting world of the Seven Sands Candles, where the mesmerising beauty of the United Arab Emirates’ nature comes alive. Each candle in our collection is a testament to the awe-inspiring landscapes that grace this land. With every flickering flame, we invite you to immerse yourself in the essence of the UAE’s diverse natural wonders.
- Agency/Creative: Ninety Three©
- Article Title: Seven Sands Branding and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: cairo
- Market Region: Middle East
- Project Deliverables: Advertising Photography, Brand Design, Brand Strategy, Packaging Design
- Format: Box, Jar
- Industry: Hospitality
- Keywords: candles, branding, brand design, packaging design, advertising, dubai
Agency: Ninety Three©
Brand designer: Abdalrahman khairy
Art Director: Mohamed Fouad
Motion: Osama Taha