Fine jewelry. Explicitly chosen, passionately crafted. What’s more beautiful than creating an identity of gold? We’re very proud to showcase our recent projects with Serga Jewelry. They just launched their new business here in Cairo.Serga is one of the unique and elegant branding projects that we crafted. We have created the complete branding and visual identity, by choosing simple and delicate colors and distinctive elements that represent warmth and elegance, Then we delivered beautiful, hand-painted display bags and compelling, creative boxes. We at Pencil Designs dedicated ourselves to creating identities for brands and giving them something outstanding which defines their services and product line & we use Unique Brand System Design to build your brand identity.
A good Logo, with its color symbolism, emblem style, and typeface, captures the essence of the brand identity and opens up the viewer’s imagination to answer any questions about the business’s core competencies, experience, and quality.

Serga Owner said, “Our distinctive style allows us to bring a unique and creative approach to designing pieces.” and that’s what our design team got inspired by to create the most beautiful jewelry brand in the Egypt market to compete with the existing other jewelry brands.

At Pencil Designs, we believe that any design Should be laced with thoughts and sentiments together, crafted with quality that stands through generations. Serga carries a wide range of inventory—bridal and fashion jewelry, Pandora, watches, and much more.