As the creative agency behind Seonbi, we’re immensely proud of translating the vision and heritage of this distinctive brand into a contemporary branding palette. From the outset, we recognized that Seonbi wasn’t merely another cosmetics brand but a label with deep cultural roots and a clear vision for the future.

Logo Design: Through in-depth briefings and rich dialogues with the Seonbi team, we opted for a bold, clear, and modern logo. It was essential for us that the logo stands out both in an urban setting and within the context of traditional Korean aesthetics. The result is a crisp and distinct logo embodying Seonbi’s modernity and clarity.

AI-generated Models: An innovative step in our strategy was the introduction of AI-generated female models. We aimed to push the boundaries of traditional marketing, ensuring the brand remains relevant in the digital age. This technological move positioned Seonbi as a trailblazer in the cosmetic industry.

Packaging Design: For the packaging, we drew inspiration from Korea’s pristine and untouched nature. Our designers chose pastel shades combined with minimalist design, reflecting the essence of the natural ingredients and the brand’s forward-thinking stance.

Web Design: In the digital realm, we wanted Seonbi’s customers to have an experience as compelling as with the physical product. The website is streamlined, intuitive, and highlights the products and their stories. Every element was meticulously considered, offering users a seamless and memorable online journey.

Through our collaboration with Seonbi, we’ve bridged the awe-inspiring Korean tradition with the demands of the modern world. It’s been an exhilarating project, and we’re thrilled with what we’ve co-created. Seonbi is not just a brand; it’s a narrative, and we’re honored to be a chapter in its unfolding story.