Visual Identity Kit, Packaging, Logo, Illustrations, Patterns, and Food Truck Design

Frozen Bliss Creamery is a fresh, innovative ice cream start-up, offering a mix of premium ice cream, Italian ice, soft serve, and cookies, all served with unmatched hospitality. Jasma, the visionary owner, approached me to create a vibrant, memorable visual identity to kickstart her dream business in Atlanta. With a goal to revolutionise the ice cream truck experience and pave the way for future franchises, she wanted a design that reflected both joy and inspiration.

For this project, I crafted a tailored visual identity kit that integrates personal elements of Jasma’s life, mission, and values. From her military background to her dedication to family, community, and heartfelt hospitality, I infused these themes into the logo, illustrations, and visual identity. The design also echoes Frozen Bliss Creamery’s core values of positivity, excitement, and a welcoming experience, setting the tone for an unforgettable customer journey.

To ensure scalability as Frozen Bliss grows, I built a flexible design system that adapts to all platforms food truck, merchandise, social media, and beyond. The visual identity kit includes a range of logos and illustrations that will work as the business evolves, from eye-catching truck wraps to shareable social media content and future franchise materials.

I’m so excited to be part of this brands early days, and I can’t wait to see where Jasma goes with her business!