The brand symbol combines symbols – code, letter S, growth, and development process. Based on these three symbols merged together into a new one, the goal was to make a recognizable brand mark that would work well from the smallest UI to the most prominent printed formats.
The visual identity uses a high contrasting color palette (dark shades of green and orange) to create a nice balance between background and typography segments. The baseline color palette is the nice starting point for future brand improvements and updates.
Scale Up was founded in 2019 in the city of Sarajevo, in Bosnia and Herzegovina. To date, we have worked with startups from Europe and the USA, helping them make minimally viable products maximally sustainable. Our aim is to partner with you on all your tech needs, and be the last full-service and full-cycle product development agency you work with. We deliver on our promises. No surprises and no hidden costs.
We take your success personally, and don’t just write lines of code or design nice logos. Our goal is to see you grow – because that’s how we grow too.
As a team, we have extensive experience working with startups. We work in the CET timezone, which makes us available for calls and consultations at times that match your own schedule. We are able to work with your idea in its initial stages, or jump on board to develop an existing product.
We come from a community that prides itself on offering some of the highest quality services on the planet. We believe that moving too fast only results in sub-par results, and treat every product as if it was our own.
- Agency/Creative: Sanjin Halilovic
- Article Title: ScaleUp Brand Identity Designed by Sanjin Halilovic
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Bosnia and Herzegovina
- Agency/Creative City: Sarajevo
- Market Region: Europe, North America
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Mark, Logo Design, Web Design
- Industry: Technology
- Keywords: scale up branding logo design web design art direction
Graphic Designer: Sanjin Halilovic