The brand identity and book design for Saturna Publishing House are inspired by the planet Saturn, whose mystique, ancient associations, and layered symbolism shape the foundation of the visual language.
The logo depicts Saturn and its iconic ring system, abstracted into the form of the Cyrillic letter С, referencing the name Сатурна. The color palette—comprising gold and black—embodies the duality of light and darkness commonly associated with Saturn, often referred to in esoteric traditions as the “Black Sun.” This interplay of shadow and illumination is central to Saturna’s visual and conceptual identity.
For Saturna’s debut release, Metafrast, a two-volume edition, the art direction was guided by a minimalist yet symbolic graphic approach. The covers feature fine line illustrations, distilled into near-abstraction, transforming imagery into evocative symbols that hint at deeper meaning. Each book includes a unique secondary symbol and pattern, thoughtfully designed to reflect an obscure narrative element or hidden detail from the story, inviting readers to engage with the text on a deeper level.
Every material used in the book’s production was carefully selected—not only to elevate the visual and tactile quality but also to imbue the physical object with symbolic significance, making each volume a sensorial extension of its content. Saturna seeks to remind readers that books are not only vessels for content but also experiential objects, where meaning is conveyed through design, texture, weight, and presence.






CREDIT
- Agency/Creative: Stefan Knezevic
- Article Title: Saturna Publishing House Brand Identity And Book Design by Stefan Knezevic
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Serbia
- Agency/Creative City: Belgrade
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Branding, Creative Direction, Design, Graphic Design, Illustration, Logo Design, Pattern Design
- Industry: Education
- Keywords: Visual identity, Book design, Cover design, Graphic design, Creative direction, Art direction, Branding
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Credits:
Photography: Mika Knezevic
Print: Alta Nova
Publisher: Saturna