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Satori Packaging

Satori Packaging

Dinosaur Vietnam – Satori

Transparency meets energy and vitality in the packaging design of Satori WaterTransparency is most commonly understood to be a visually uninhibited space, but transparency can be reinterpreted to curate various design elements to create a unique viewer perspective.What better way to depict purity of water than utilizing transparency of the packaging itself in a visually stunning way. The team at Dinosaur Vietnam has worked closely with Satori corporation to create these outstanding packaging design which make you instinctively want to reach out for the bottle at shop shelf. While the logo unit is printed on the front of the bottle, a specially created wave pattern is printed at the back. When seen from the front, the waves create interesting visual illusions. Against an all blue calm backdrop, a rising sun shines brightly, replacing the letter ‘O’ in the brand name Satori which means awakening in Japanese.

CREDIT

  • Design Agency: Dinosaur Vietnam
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Satori Packaging
  • Brand / Project Name: Satori
  • External Design Credits: Client: Satori Corporation Vice Director: Bùi Xuân Thanh Bình Head of Marketing: Võ Hoa Quốc Dũng Agency: Dinosaur Vietnam Design Director: Sophie Chenevière Designer: Chi Vo, Hai Dang Copywriter: Tien Le Creative Director: Trong Nguyen Executive Creative Director: Sumesh Peringeth Account Director: Brandy Vu Account Manager: Tam Le Account Planner: Phuc Ngo Additional Credits Photography: Wing Chan, Bite Studio Design: Thanh Doan Account Service: Huyen Vo, Huong Le
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location: Vietnam
  • Market Country: Vietnam
  • Market Region: Asia
  • Product Category: Beverages
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Plastic

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