Vividus is a brand of pet products created and tested by professional breeders and veterinarians. All products of the brand are beneficial to pets, helping to care for their fur and overall health. The name Vividus translates from Latinas bright, full of life. Hence, the brand’s slogan emerged: “For a vivid and healthy life.” The name also defined the brand’s character: vibrant, lively, curious, playful.
DogSnacks: Vividus dog snacks are designed to support dental health. Studying competitors on store shelves, we realized that it would be difficult to stand out with color or packaging design. So, we decided to make an unusual sleeve-shaped packaging. The sleeve shape completes the idea of the nose in the logo, becoming afull-fledged dog’s snout. Friendliness and brightness are maintained through bright colors and friendly illustrations marking different products in the line.
Cream for Cats: Cat owners have one problem: not all cats like to eat salmon oil, so they may miss out on Omega-3. The cream for cats is designed to solve this problem. Its compositionis enriched with Omega-3 but doesn’t have the drawbacks of pure salmon oil, such as a smell that some cats don’t like. The cream is placed in individual sticks. It’s useful to treat your cat. The package design continues the design of the dog snacks, but now featuring the shape of a cat’s face.
CREDIT
- Agency/Creative: Sasha Kischenko
- Article Title: Sasha Kischenko Creates Brand and Packaging Design for Vividus, Pet Products Created and Tested by Professional Breeders and Veterinarians
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Georgia
- Agency/Creative City: Batumi
- Market Region: Europe
- Project Deliverables: Brand Design, Packaging Design
- Format: Bag, Sleeve
- Industry: Food/Beverage
- Keywords: pets, dogs, cats, snacks
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Credits:
Designer: Sasha Kischenko
