The visual identity and branding design for the supplement products of Sanaviva Pharmaceutical represent the pinnacle of our studio’s interest and expertise in the pharmaceutical and cosmetic field. The company’s managers, being young, professional, and enthusiastic about operating within a global framework, led us to meticulously examine every detail of brand identity and product packaging design in this project. Initially, we crafted two beautiful concepts, but through model development and market research, we discovered that this particular design received the highest preference, earning the trust of almost nine hundred individuals.
The most crucial aspect of this packaging design is the symbol of two intertwined half-circles on the package, creating a chain-like appearance when products are placed side by side on store shelves. This symbolizes the strong coherence and family connection within this product series. The brand logo, featuring a shield as a symbol of protection and a single star atop the shield, representing the North Star as a constant guide for navigators, signifies the brand’s ambition to be a leader and pioneer in the market.
This packaging stands out as not only physically more beautiful than even its 3D models but also as a distinct representation of a product unlike anything present in both domestic and international markets. It allows us to proudly declare that we designed this packaging. This series has already received two additional awards, one of which is the Industrial Design Organization’s prize for the best product packaging.