Ooh my brand!, a leading branding and marketing agency, was chosen to develop the visual identity for Sanad

About Sanad:
Sanad’s story begins in 2021, when a group of passionate entrepreneurs identified a need in the Saudi Arabian market for a more efficient and effective way for mini markets and HORECA businesses to order their products. They knew that traditional supply chain methods were outdated, expensive, and time-consuming, and they saw an opportunity to use technology to streamline the process.

Logo Concept:

Oohmybrand! agency developed a creative and meaningful logo concept for Sanad that incorporates key elements of the company’s business model. The most prominent feature of the logo is the letter S, which is designed to represent the supply chain that connects businesses with FMCG manufacturers and wholesalers. At the same time, the S also alludes to the Saudi Arabian currency, SAR, which adds a touch of local identity to the design.

The S shape in the logo is cleverly crafted to resemble a road, further reinforcing the idea of a connected supply chain. The road also implies movement and progress, which aligns with Sanad’s mission to transform the traditional supply chain industry by using innovative technology.

Overall, the logo design created by Oohmybrand! agency effectively captures the essence of Sanad’s business model and the Saudi Arabian market. It is an impactful and memorable design that communicates the company’s vision and values to potential customers and partners.