TwentyTwo_kw is a dynamic and innovative advertising and marketing agency specializing in branding, creative campaigns, and digital marketing strategies. With a commitment to creativity and strategic thinking, the agency helps businesses establish a strong presence in their respective industries. The goal of this project was to create a visual identity that reflects the agency’s values of innovation, professionalism, and cultural connection.
The color palette was selected to balance modernity with professionalism. A combination of deep, sophisticated tones and vibrant highlights creates an identity that is both elegant and energetic. The chosen colors evoke a sense of trust, creativity, and innovation—qualities that define the agency’s approach to branding.
The typography and design elements used in the branding reflect clarity and versatility, ensuring that the identity remains effective across different mediums, including digital platforms, print materials, and large-scale advertising campaigns. Every element was carefully designed to maintain consistency and deliver a cohesive brand experience.
Beyond aesthetics, this identity serves as a strategic branding tool, helping TwentyTwo_kw establish a strong visual presence that aligns with its mission to revolutionize advertising and marketing in Kuwait and beyond. By blending cultural identity with modern design principles, the new branding ensures that the agency stands out in a competitive market.
This project embodies TwentyTwo_kw’s philosophy of turning ideas into impactful visual stories, creating branding that not only looks good but also resonates deeply with its audience.










CREDIT
- Agency/Creative: Sami Asaad
- Article Title: Sami Asaad Elevates TwentyTwo_kw with a Future-Forward Brand Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Kuwait
- Agency/Creative City: Kuwait City
- Market Region: Africa, Middle East
- Project Deliverables: Animation, Brand Design, Brand Identity, Branding, Design, Graphic Design, Logo Design, Typography
- Industry: Professional Services
- Keywords: Branding,LogoDesign,VisualIdentity,Marketing,CreativeDesign,GraphicDesign,ModernBranding ,DesignStudio,Advertising,Freelancer
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Credits:
Graphic Design: Sami Asaad