Zonama Food is a new food company located in Germany. Their first released product is healthy pocked sized snacks called Zebra Bar. It has three main flavours; cherry tart, cashew crush, cacao & orange. They are all raw, vegan, free from gluten and lactose and it contains no additional sugar.
For this project, inspiring from zebra pattern we created minimalistic packagings with three different colour palettes. Each colour palette is representing a different taste. We also made small illustrations of the main ingredients. As an important part of the identity, we used naturalistic fonts which are also clean, easy to read and modern.
After products and designs are finalised we also arranged a concept shooting. In order to reflect fun and enjoyable side of the brand we combined bright coloured backgrounds with 3d shapes and natural elements. It was a fun project to work on. We hope you like it as well!
CREDIT
- Agency/Creative: Salt and Sugar Creative Studio
- Article Title: Salt and Sugar Creative Studio Design Packaging for Zebra Bar
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Turkey
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Photography
- Format: Box, Flow-Pack, Wrap
- Substrate: Plastic
