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Sait Branding and Packaging Design by Marina Del Pozo

Sait Branding and Packaging Design by Marina Del Pozo

Sait is a fresh and youthful brand of organic wines, its name alludes to the perception of small details, from the field to the production process and the people involved.

It is sensitive and straightforward, it is linked to the world of art and architecture, it always builds with substance and form, because everything must have a purpose. Its goal is to build a young community that empower a lifestyle that is being designed in the present to change the future. It also aware of its environment and fun, that enjoys wine without losing its most essential values.

The bottles are part of a collection, since each wine is from one designation of origin.
Bottle and case design based on circular economy criteria, prioritizing recycled raw materials and good environmental practices.
The bottles, are designed with the aim of using as few materials as possible. For this reason, the central design is a logotype engraving on the recycled glass, and they only have a strip of kraft paper on the mouth of the bottle, sealed with wax. In addition, they are part of a retornable system, which alouds a second use and reduce the foodprint.

The case is simple but iconic and complies with circular economy criteria. It is made of recycled pine wood, which which allows for durability, so once it reaches the home, it becomes a bottle rack, giving it a second life.
This allows for all the conditions of sustainability without compromising on design. Creating a completely unique look for the brand.

CREDIT

  • Agency/Creative: Marina del Pozo
  • Article Title: Sait Branding and Packaging Design by Marina Del Pozo
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Valladolid
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Design, Brand Identity, Brand Strategy, Graphic Design, Label Design, Packaging Design
  • Format: Bottle, Case
  • Industry: Food/Beverage
  • Keywords: Wine, sustainable packaging, organic wine, branding, label design

  • Credits:
    Graphic designer: Marina del Pozo

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