Sagobe, a popular cold-brew beer, is available in most restaurants and beer pubs in Vladivostok, a port city in the East of Russia. Sagobe is also known as a favorite drink of Russian sailors and navy forces on their long sea voyages. Referring from the craft recipes of brewers in Saigon, Vietnam, Sagobe Beer is well enhanced by cold brewing techniques with some highlight ingredients as pure water, yeast, hops, malt and local herbs. By using this recipe, Sagobe successfully makes great multi-layer flavors that could be imagined as: Bitter at the tip of the tongue, cool in the throat and especially lasting long sweetness on the palate. That taste brings interesting experiences and could be combined as a journey across the sea of the sailors to explore new lands on the other side of the ocean. For this reason, Bracom team used beautiful images of naval soldiers strutting on ships at sea to draw the main picture for the overall packaging design of the product. We hope to share a little taste of the sea to the drinker every time they take a sip of Sagobe beer. As the main touchpoint to connect with consumers, Sagobe’s packaging was raised up to be the spotlight of the whole identity. Turning the constraint of fixed material into advantage, so much effort has been put on to create the eco-friendly and yet user-friendly packaging. Every decision on using any key visual was seriously considered to make the packaging look cool and booming from the outside. The full set of products includes 4 kind of boxes to hold: 4 cans, 4 bottles, 24 cans and 24 bottles, all dedicated to Sagobe’s consumers. Let’s explore the journey through oceans of Sagobe with us.