Sage is a furniture brand that primarily uses sustainable furniture in its products with high-quality standards which helps in reducing harmful effects on the environment and maintaining the environment.
Modern furniture is an ever-growing industry that is constantly striving to appeal to a wide range of customers. Brand identity plays a key role in the success of a modern furniture company, as it helps to create a unique, memorable image that customers can associate with the company’s products and services
Together With Sage, we crafted a brand identity and packaging design that adds a modern, minimal, and clean finish to all of its products and express their Vision and the image that they want to have appeared.
Our furniture is crafted with high-quality, responsibly sourced materials, and our pieces are designed to enhance the beauty of your living space while reducing your environmental footprint. From custom pieces to versatile collections, our furniture is designed with form and function in mind, and built to last a lifetime. we’re committed to providing our customers with elegant and sustainable furniture that reflects our values and commitment to quality craftsmanship.
In making the Logo, the goal was to achieve a modern and timeless word mark combining a sans serif symbolizing modernity and structured angles of letters symbolizing household pieces of furniture and also Sage is an Arabic word that means Stillness, softness, and calmness.
Sage’s goal is to provide an innovative living experience through good design, Friendly environment furniture so the result is a Arabic Brand with a simple, clean, and modern identity that helps Sage to position itself and convey its value proposition.
CREDIT
- Agency/Creative: Waleed Osama
- Article Title: Sage Furniture Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: Art Direction, Brand Identity, Brand Naming, Identity System, Logo Design, Packaging Design
- Industry: Manufacturing
- Keywords: Furniture, Arabic Brand, Branding, Art Direction, Naming, Logo Design, Packaging design
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Credits:
Graphic Designer: Waleed Osama