In the new era we live in, the competition for sales, branding and more effective communication with the audience has reached its peak. One of the most effective factors of a brand’s superiority over other competitors can be packaging that looks attractive to the audience and properly displays the product’s capabilities, and ultimately leads to more sales because the attractive and principled design of the product packaging It screams for you. When you’re not there to promote your product.Saffron is the most expensive, best and most fragrant spice in the world, which is used in cooking. Zarani onion has a brown skin that protects it. After the onion of this plant is planted, the growth process begins and a stem (crown) is formed and a bud grows on it. The stigma and crimson color of the saffron flower is harvested and after drying it is used for seasoning and coloring foods. It has a price of nearly 15,000 US dollars per kilogram. Most sources consider the birthplace of saffron to be Iran. Iran currently harvests more than 99% of the world’s saffron. Iran is the largest exporter of saffron and China is the largest importer of saffron in the world. The global export value of this product is 275.84 million dollars or sometimes reaches a billion dollars. About the plan:

In the design of Moshir’s saffron export box, an attempt has been made to design a design away from the crowd and at the same time attractive inspired by the saffron flower (leaves, flag, etc.) geometrically in a different way and the texts are light, It should be classic and minimal, as well as the use of black color for the higher attractiveness of the geometric design and the better visibility of the saffron flower, which uses the colors of this plant to make it attractive to the audience. In order to convey the feeling of being old and luxurious of the product, after ideation and different studies, this study was finally approved.