Ruya Company is a dental clinic and cosmetic medical tourism company based in Turkey, offering cosmetic dental treatment services. The company is headquartered in Istanbul and provides high-quality services at affordable prices to meet the needs of both the local market and foreign tourists. Roya also offers luxurious and premium treatment that matches the strength and elegance of top global brands.

The company serves both Arab and foreign residents in Turkey, which presents a challenge: the design must be global, appealing to the desires and needs of other communities, particularly residents of European countries and the Gulf region, as well as other areas in general.

The challenge is to design a unique logo and visual identity for the company that conveys luxury and strength while avoiding seriousness and harshness, leaning more towards softness, connection, and happiness. The logo must also be modern. Furthermore, the company has an old logo, which is a traditional icon representing a tooth with an implant screw, and we aim to incorporate it in some way into the new logo.

The solution we proposed was to create a text-based logo using the company’s name, incorporating the tooth icon within the letter “R,” which is the first letter of the company’s name. We also added something symbolizing shine and luxury—three four-pointed stars—to signify brilliance and sparkle after any treatment received from the company.

In addition to the main logo, we also designed an icon using only the first letter, “R,” with the star element added in a specific way. This icon can be used for the website, apps, and even as a profile picture for social media.