Ana Flora. From Nature to Shower.

Ana Flora is a natural and handmade soap company that emerged from the mutual interest in caring for people and nature. Founded by Ana Beatriz, an agronomist and nature enthusiast, her brand is a reflection of sustainability and care.

The brand’s slogan, “from nature to shower,” synthesizes the connection between the mind, body, and nature. The shower, beyond hygiene, is a therapeutic moment for relaxing the body and mind.

The design solution was created based on the brand’s most important value: care. The choice of colors, typography, graphics, and symbol conceptualization were carefully designed to evoke relaxation, lightness, and peace. The symbol’s strokes and typography highlight the beauty and simplicity, rescuing the connection between nature and human beings.

The symbol elaborated to visually express the brand is the representation of the sprouting of various plants that share a common point – the center. Like a circle, its strokes have no beginning or end, representing the cycles of nature. It is the combination of symmetry and harmony of geometric strokes with the beauty and simplicity of nature.

From the choice of ingredients to the packaging, everything is thought and produced sustainably. Natural soaps are handmade from oils, vegetable butters, and essential oils that nourish, protect, and perfume the skin, as well as not polluting the environment.

The company is already using the visual identity created on its instagram and also in brand communications.

Rutka is a design and brand consulting studio that focuses on the long term. We create brands that have the power to connect with their intended audience and create value through design.