Alexander Shibaev – Beer “Rayon”
This project is inspired by the aesthetic of Russian ghetto and rap. Simple yet rough life in the city outskirts is reflected in a panel house window pattern and a minimalistic label design. Distinctive and aggressive spirit of Russian streets is echoed in the name “Rayon” (meaning “District” in Russian).
CREDIT
- Agency/Creative: School: British Higher School of Art and Design
- Article Title: Russian Streets Inspires Beer “Rayon” Student Packaging Design Concept
- Organisation/Entity: Student Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Bottle, Wrap
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
